“structure” which digs into story arc options “function” cards that help you position your story in relation to what you are doing – pitching, selling, hunting for business insights and the like.“character” cards that focus on roles – are you an expert? Is your customer the hero and you the guide?.
“exploration,” which is about getting the information you need to tell your story, whether through interviews, working together, or by some other means. “concepts” which are framing conventions – are you on a heroic journey, are you trying to solve a puzzle or mystery, or are you trying to balance order and chaos to make difficult things more manageable, or boring things more exciting?. 
“recipes,” which focus on your story objective (sell, motivate, inspire, explain, and so forth). a “storytelling system” to help identify what elements to develop based on where you are at in the story development journey.
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